The potential of the Polish market
– For many years, Poland was perceived as a satellite of the company’s European headquarters in Germany, but the inflow of foreign investments to our country and the increase in the automation potential of Polish industry in recent decades changed this system. Domestic companies had to start the automation process in order to develop further and be able to compete in international markets. All this created the right conditions for us to enter the Polish market. Initially, a representative office was established – together with Marek Bukieda (then responsible for sales and now a member of the Management Board), there were only two of us. We managed to generate high revenues, thanks to which we convinced the European headquarters of the company to open an official branch in Poland. For 10 years, we have built the foundations that allow us to establish a company that employs 18 people today. The scale of our development is also shown by our goals – at the beginning we wanted to achieve a turnover of PLN 8-10 million, today they oscillate around PLN 30 million – opowiada prezes Yaskawa Polska.
Although the official Polish branch of the company was established in 2016, Yaskawa industrial robots, previously known as MOTOMAN, had been operating in Poland since the 90s. In 2012, the company introduced over 600 robots and systems to the domestic market. Today there are over 1,600 of them, and the number is constantly growing.
– The last decade has been very beneficial for us – the high level of investments, falling unemployment and the opening of the Polish market to innovations have created ideal conditions for the development of our company. You can even say that the market has helped us over the last few years. The first big challenge, somehow disrupting the natural development process, is the economic downturn caused by the coronavirus pandemic. However, automation and robotization have become a permanent part of the awareness of enterprises as a way for faster and more effective production and operation of industrial business – comments Wojewoda.
– It should be added, however, that our branch has never had a reduced tariff from the headquarters. Yes, it invested capital, but after a few months we had to support ourselves and achieve specific sales targets, record an annual growth of 25%. The challenge for us was the transfer of knowledge and building a specialized team – these are key factors that allow us to achieve sales success, especially the implementation of large investments, thanks to which we gain our own experience and develop local competences – adds president of Yakasawa Poland.
The portfolio of Yaskawa Polska includes clients from various sectors – from small enterprises to large international corporations. It includes companies that are important both on the Polish and foreign markets, including, for example, manufacturers of wooden products such as yachts, manufacturers of compressors, but also companies from the food industry. The company also supplies products for foreign companies that develop their plants in Poland, e.g. for Bridgestone. Yaskawa beats the competition because its offer in the field of mechatronics is very wide. It offers over 100 industrial robots alone. The company’s range of drives is even wider.
– Of course, it happens that we also fulfill orders for individually prepared products, tailored to the customer’s needs. This is possible due to the fact that Yaskawa has its own production facilities not only in Japan, but also locally in Europe– adds Artur Wojewoda.